Our Own Aisle?

When Greg and I were in California last month, we stopped at a grocery store for some snacks and bottled water. We all know that any time you are in a store that is new to you, you tend to rely on the signs over the aisles to know where things are. When I saw this one, I had to whip out my phone and take a picture.

I don't consider myself a Southerner, really - I'm from Illinois...but the idea that "Southern" merits its own spot in an aisle is very entertaining to me! Unfortunately, we were in a hurry, so I wasn't able to go see what sort of products were in the Southern section, but I'm still curious about it.